All programmes > Strategic IP Management

Strategic IP Management (B-KUL-D0O43A)

3 ECTSEnglish18 Second termCannot be taken as part of an examination contract
Leten Bart
OC Toegepaste economische wetenschappen FEB Campus Leuven

Aims

Upon completion of this course, the student is able to:

  • Understand and explain different types of IP
  • Formulate closed IP strategies
  • Formulate open IP strategies
  • Build and leverage IP portfolios
  • Perform patent landscaping analyses
  • Build IP strategies for weak IPR environments

Previous knowledge

There is no specific prior knowledge required for this course.

Is included in these courses of study

Activities

3 ects. Strategic IP Management (B-KUL-D0O43a)

3 ECTSEnglishFormat: Lecture18 Second term
Leten Bart
OC Toegepaste economische wetenschappen FEB Campus Leuven

Content

In this course you learn how to develop defensive and offensive intellectual property (IP) strategies that support your business model(s) and competitive strategy. You develop an understanding of the different types of IP (patents, copyright, trademarks, trade secrets), and learn how to formulate closed and open IP strategies. Further, you learn how to build IP portfolios and how to extract value from (unused) IP. Finally, patent landscaping techniques are introduced and you learn how to formulate IP strategies for weak IPR environments.

Course material

Used Course Material
* A reader available through Ekonomika.

Toledo
* Toledo is being used for this learning activity to share readings, lecture slides, etc.

Format: more information

Students interactively acquire insights of strategic IP Management. Throughout the course the case study method is used complemented by plenary discussions. Students should come to class having individually read the cases mentioned under ‘Class preparation’ for each session. Students can use the preparatory questions to guide their individual reading of the case. No case reports are required.

Evaluation

Evaluation: Strategic IP Management (B-KUL-D2O43a)

Type : Partial or continuous assessment with (final) exam during the examination period
Description of evaluation : Written, Participation during contact hours
Type of questions : Open questions
Learning material : None

Explanation


Features of the evaluation

The evaluation consists of a final exam and class participation.
* The written exam is a closed book exam and consists of open questions.
* The class participation consists of case and plenary discussions.

Determination of final grades

* The grades are determined by the lecturer as communicated via Toledo and stated in the examination schedule. The result is calculated and communicated as a whole number on a scale of 20.
* The final grade is a weighted score and consists of : the written exam which is graded and counts for 100%. The evaluation of class participation will lead to an adjustment varying from 0 to +2 points of the final grade.

Second examination opportunity

* The features of the evaluation and determination of grades are similar to those of the first examination opportunity, as described above.
* Due to the nature of the class participation (i.e. the case and plenary discussions), the grade attained at the first examination opportunity will be transferred to the second examination opportunity.

Information about retaking exams

See explanation for further examination regarding the second examination opportunity.