Business Research Methods (B-KUL-HVE09A)

Aims
- Selects appropriate quantitative and qualitative methods and can apply these methods to real-life applications.
- Draws conclusions from quantitative and qualitative research results in a scientific fashion.
- Critically assesses the suitability of a selected research method to solve a research question
- Correctly interprets qualitative and quantitative research results and use them in a (business) decision-making context.
- Draws accurate and balanced conclusions from research results that involve descriptive statistics, significance tests and regression analysis, qualitative data and analysis.
Previous knowledge
The admission criteria for the programme can be found in the programme catalogue. No prior knowledge is required for this course.
Identical courses
This course is identical to the following courses:
HVB04A : Onderzoeksmethoden voor bedrijfseconomie en management
Is included in these courses of study
- Preparatory Programme: Master of International Business (Programme for students started before 2022-2023) (Brussels) 27 ects.
- Master of International Business: Double Degree Toulouse (outgoing) (Brussels et al) 113 ects.
- Courses for Exchange Students Faculty of Economics and Business (Brussels)
- Preparatory Programme: Master of International Business (Programme for students started in 2022-2023 or later) (Brussels) (Track 1: Preparatory International Business) 27 ects.
Activities
3 ects. Quantitative methods (B-KUL-HVE10a)



Content
• Descriptive and inferential statistics
• Significance testing (t-tests, ANOVA, chi-square tests and correlation tests)
• Regression analysis (OLS, logistic regression, introduction to time series)
• Causal inference and the estimation of treatment effects
• Using statistical software
Course material
The recommended textbook for this course is Moore, D.S., McGabe, G.P., Alwan, L.C., Craig, B.A., & Duckworth, W.M. (2010). The practice of statistics for business and economics. 3rd edition. New York: Freeman.
For the part on causal inference and the estimation of treatment effects, the recommended textbook is Gertler et al. (2016). Impact evaluation in practice. World Bank. (available online via https://openknowledge.worldbank.org/handle/10986/25030).
Compulsory course materials (course slides, video lectures, exercises, ...) are distributed via Toledo.
Format: more information
Blended learning
During classes, theory and methods are introduced with a focus on problems and applications. The student is required to study some parts using online/video teaching materials, while the on-campus classes focus on practical applications, exercises and the use of statistical software. Individual help and feedback from the lecturer is available at all times during weekly office hours. Additional exercises are provided to make at home.
3 ects. Qualitative methods (B-KUL-HVE11a)



Content
1. Introduction to (qualitative) research
2. Designing a qualitative research
3. Probability and non-probablilty sampling methods
4. Primary data collection (questionnaire, interview, focus groups, interviews, observation)
5. Secondary data collection
6. Qualitative data-analysis
Course material
Compulosry course materials (course slides, journal articles, ...) are distributed via Toledo.
Recommended handbook: Saunders, M., Lewis, P., and Thornhill, A. (2019). Research methods for business students. 8th Edition. ISBN-13: 9781292208787
Format: more information
During classes theory and methods are introduced with a focus on problems and applications. Individual help and feedback from the lecturer is available at all times during weekly office hours. During the semester the students will make an assignment of a practical research problem.
Evaluation
Evaluation: Business research methods (B-KUL-H72861)
Explanation
The final grade for Business Research Methods is a weighted average in which Qualitative Methods counts for 1/3 and Quantitative Methods counts for 2/3. In order to pass the course the student needs to obtain at least 8/20 on both Qualitative Methods and Quantitative Methods. If a student scores less than 8/20 on one of both parts, then the minimum of both scores (instead of the average) becomes the final grade for Business Research Methods and so the student does not pass the course.
The “Qualitative methods” part will follow a permanent evaluation approach. The permanent evaluation consists of an individual assignment (40% of the mark), a group work (30% of the mark), and a final case work (30% of the mark). The individual assignment and the group work will take place during class. The final case work will be due one day before the day of presentation. If a student scores less than 8/20 on one part (individual assignment, group work, final case work), then the minimum of the three scores (instead of the average) becomes the final grade for the "Qualitative methods" part.
The exam of "Quantitative Methods" is written and closed-book. The focus of the exam is on practical exercises/cases for which the student has to apply theoretical and practical insights provided during the course. Some exam questions require the student to use statistical software to carry out statistical analyses on a data set provided during the exam ("computer exam"). Students who do not attend the written part of the exam receive a no-score in the evaluation. Students who do not participate in the computer exam receive a zero score for the computer exam part of the evaluation.
The evaluation methods during the first and second exam opportunities are identical.
For the re-sit of the "Qualitative Methods" part the student needs to contact the professor to set a date for the retake.
Component Marks
The course unit (below referred to as OPO) consists of two course modules (below referred to as OLA).
If for each OLA a component mark of at least 8.00 was obtained (rounded off to two decimal places) out of 20, the final mark will be the weighted average of the two component marks (rounded off to a whole number). If a component mark is obtained for one or both OLA’s that is less than 8.00, the final mark will be the lowest component mark (rounded off to a whole number). In particular:
. OLA1 8.00/20 en OLA2 12.00/20 ---> final mark (8.00/20 x 3/6) + (12.00/20 x 3/6) = 10/20
---> passed the OPO (credit)
. OLA1 7.50/20 en OLA2 12.00/20 ---> final mark 7.50/20 = 8/20 ---> failed the OPO (retake)
If no credit was obtained for the OPO and the OPO is resat in the third examination period or in the next academic year, then:
- the OLA for which at least a 10,00 out of 20 component mark was obtained shall not be retaken. The previously obtained component mark shall be taken into account to calculate the new final mark.
- the OLA for which a component mark was obtained that was less than 10,00 out of 20 must be retaken. The 'Best result principle' does not apply to OLAs!
Information about retaking exams
This course unit allows partial mark transfers in case of partial pass mark:
- HVE10a - Quantitative methods (during and beyond academic year)
- HVE10a - Quantitative methods (during and beyond academic year)
- HVE11a - Qualitative methods (during and beyond academic year)
- HVE11a - Qualitative methods (during and beyond academic year)
Exam modalities for the second exam opportunity are the same. Assignments completed during the first semester are transferable to the second exam opportunity.
For the re-sit of the Qualitative Methods part the student needs to contact the professor to set a date for the retake.