Aims

• Analyses the environment in which a business is operating at the micro (e.g. human capital, value creation), meso (e.g. competitive position in a sector, supply chain) and macro (e.g. demographics, sociology, technology, ecology, politics) level.
• Uses an analysis to develop a strategic plan to achieve a company’s policy objectives.
• Performs a critical analysis of the strategic opportunities and challenges facing businesses using scientific studies, case studies and (international) company visits.
• Analyses and critically reflects about the internal environment of an organisation, to identify strengths and weaknesses that will guide the (international) marketing strategy.
• Analyses and critically reflects about the external environment of an organization, to identify opportunities and threats that will guide the (international) marketing strategy.
• Assesses the potential of international markets using an appropriate methodology.
• Explains why multinational corporations establish branches abroad and identifies the location-specific advantages of foreign direct investment destinations.
• Explains the effects of timing on the success of companies’ ventures abroad ( analysis of the first-mover and late entrant advantages)
• Compares and contrasts the advantages of different entry mode choices based on different theoretical perspectives.
• Critically assesses the effect of bilateral and multilateral investment treaties and the solutions for dispute settlements.
• Critically examines scientifically substantiated texts of (business) economic nature and interprets and synthesises them.
• Independently or in team, efficiently carries out a clearly defined assignment.
• Demonstrates creativity, takes initiative, assumes responsibility, and sets priorities when carrying out economic (business) assignments.
• Adjusts own approach based on critical self-reflection and feedback.
• Shows interest in current affairs and broadens his background knowledge.
• Critically analyses how the implementation of a particular company strategy impacts the different management areas, and adjusts course based on this analysis.

Previous knowledge

The admission criteria for the programme can be found in the programme catalogue. It is compulsory to have completed the following course first: 'Introduction to Management'

Identical courses

This course is identical to the following courses:
HMB36A : International business en strategie (No longer offered this academic year)

Is included in these courses of study

• Master of International Business (Brussels) 60 ects.
• Master of International Business: Double Degree Toulouse (outgoing) (Brussels et al) 113 ects.
• Master in de bedrijfskunde (Brussel) 60 ects.
• Courses for Exchange Students Faculty of Economics and Business (Brussels)