Aims

This course evaluates the following learning outcomes:

The student

1.1 (IMM + MM) analyzes marketing-related operational problems and questions, taking into account the specific managerial context.

2.1 (IMM + MM) analyzes marketing-related strategical problems and questions, taking into account the specific managerial context, the different stakeholders (manufacturers, retailers, consumers, policy,…), and the broader environment in which the organization operates.

2.2 (IMM + MM) formulates a substantiated solution to strategical marketing problems and questions on the basis of scientific knowledge and insights into marketing, taking into account the specific managerial context, the involved stakeholders and the broader environment in which the organization operates.

2.4 (IMM) takes into account the international dimension of marketing strategy and planning.

4.1 (IMM + MM) reflects critically on how societal, international and organizational trends influence marketing decisions while taking into account the (consequence for the) involved stakeholders.

8.2 organises, as a member of a team, the project and sets up a detailed and realistic plan, taking into account the context of the question, the scope of the project, the conditions, the limitations, the expected quality and the means available. 

8.3 follows, both individually and as a member of a team, the arranged plans and applies time management techniques. 

8.4 takes responsibility for his/her role in the team and carries out his/her part of the project on time. 

8.6 participates constructively in meetings with the team and with others who are involved in the project.

9.1 informs experts and laymen correctly and structurally on his/her general and/or specialised knowledge, both in speaking and writing.

9.2 chooses and uses the appropriate communication channels and means and adjusts both the communication content and style to the audience and the communication goal. 

9.3 communicates convincingly, shortly and concisely his/her vision and actions in different contexts and accounts for his/her choices, both in speaking and writing. 

More information

Students obtain insights into the different concepts of international marketing. Students understand important concepts such as the importance of an international focus, the adaptation of the decision-making process in an international company and the role of culture. 

Specificaly, students obtain the following competences:

•           The student obtains insights into the complexity of international marketing and understands the importance of different factors in an international marketng strategy.
•           He/she has social (a) and communicative (b) competences. More specifically, he/she can (a) work in team and carry out responsible and management  tasks and functions, and (b) communicate and report in a clear and convincing way to specialists and others.
•           He/she can work independently. More specifically, he/she can collect, organize and process study material independently.
•           The student can analyze problems and formulate solutions on the basis of domain specific knowledge and insights.
•           The student has obtained insights and a clear understanding of important international marketing concepts.

Previous knowledge

Y00929 : Marketing
Y05070 : Marketing (S)

Is included in these courses of study

• Master of Business Administration (Antwerp) 60 ects.
• Master of Business Administration (Antwerp) (Track: International Marketing Management) 60 ects.
• Master in de handelswetenschappen (Antwerpen) 60 ects.
• Master in de handelswetenschappen (Antwerpen) (Specialisatie: Marketing management) 60 ects.
• Courses for Exchange Students Faculty of Economics and Business (Antwerp)