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Language of instruction
Duration
Identical coursesStrategic Innovation Management (B-KUL-HMA65A)
Cannot be taken as part of an examination contract
Teirlinck Peter (coordinator) | Teirlinck Peter Aims
This course evaluates the following learning outcomes:
The student
1.1 (SIE) analyzes operational problems and questions with respect to innovation management, taking into account the specific business context.
2.2 (SIE) analyses the innovation strategy of an organization, taking into account the specific context, the stakeholders involved (managers, employees+L16, policy, ...) and the broader environment in which the organisation operates.
3.2 (SIE) plans, organizes, evaluates and optimizes processes with respect to innovation management and takes into account the specific enterprise context and the integration with other enterprise processes.
4.2 (SIE) critically reflects about how societal and organizational trends impact innovation management and takes into account (the consequences of) involved stakeholders.
10.1. (SIE) reflects critically about the way in which important evolutions in innovation management can be translated into organizational policy, taking into account the idiosyncracies of the specific firm context
Is included in these courses of study
- Master of Business Administration (Brussels) (Track Strategy, Innovation and Entrepreneurship) 60 ects.
- Courses for Exchange Students Faculty of Economics and Business (Brussels)
Activities
6 ects. Strategic Innovation Management (B-KUL-HMA65a)
Content
The course concists of three parts (including both theory and exercises and cases):
Part 1: INNOVATION MANAGEMENT
- Innovation management: introduction and national systems of innovation and entrepreneurship
- Managing innovation within firms, including market adoption and technology diffusion and operations and process innovation
- Managing intellectual property
PART 2: TURNING TECHNOLOGY INTO BUSINESS
- Managing organizational knowledge
- Strategic alliances and networks
- Managing of research and development
- Managing R&D projects
- Open innovation and technology transfer
PART 3: NEW PRODUCT DEVELOPMENT
- Busines model
- Product and brand strategy
- New product develoment
- New service innovation
- Market research
- Managing the new product development process
- Operations
Course material
https://webapps.odisee.be/Ancor/SSM/Pages/BekijkSSM.aspx?OID=24035
Reference book: Trott, P. 2017. Innovation Management and New Product Development. Sixth Edition.
Academic literature/ case studies assigned via Toledo
Language of instruction: more information
All course material is in English
Format: more information
Students have to read chapters of the book prior to class. In class there will be a discussion of the topics/theory, followed by individual and in group exercises/cases.
Evaluation
Evaluation: Strategic Innovation Management (B-KUL-H75066)
Explanation
Evaluation characteristics
During the semester, permanent evaluation will take place during class.
Students have to prepare the course by reading the book chapter(s) prior to class. A discussion/presentation of the key course topics will take place in the first part of the lecture. The second part of the lecture is devoted to case work and/or individual assessments (obligatory assessments in lecture 2 and 4). An integrative obligatory in-class individual assessment takes place during lecture 6. An overview of deadlines for group and individual assessments will be available on Toledo at the beginning of the semeser.
Determination final result
Individual mark on multiple choice questions (25%) and an integrative case (25%) with open questions covering the theory (during class): 50 % of the final mark.
Case studies (in group) to be handed in at the end of the day of the class: 25% of the final mark.
Final case work (in group): 25% of the final mark.
Not respecting the deadline means a zero score on the evaluation part!
Second exam opportunity
Students who fail the assignments (case studies/exercises) have to retake assignments on an individual basis (not as a group). Scores of assignments obtained during the first exam opportunity are accounted for during the second exam opportunity if no revised version of the assignment is handed in. For the individual mark (theory part): if a student is not succesfull in the first term, he/she has to retake this part during the re-sit. The written exam (with possibility of oral follow-up) will consist of open questions related to the theory and covering all material dealt with in the reference book (Innovation managment and new product development - P. Trott, 2021 - Seventh edition).
Information about retaking exams
Students who fail the assignments (case studies/exercises) have to retake assignments on an individual basis (not as a group). Scores of assignments obtained during the first exam opportunity are accounted for during the second exam opportunity if no revised version of the assignment is handed in. For the individual mark (theory part): if a student is not succesfull in the first term, he/she has to retake this part in an oral exam during the re-sit. The oral exam will consist of open questions related to the theory and covering all material dealt with in the reference book (Innovation managment and new product development - P. Trott, 2017 - Sixth edition).