Explanation

Determining the exam result
The exam is assessed by the professor, as communicated on Toledo and on the exam schedule.
The result is composed with three parts and expressed with a whole number on 20, according to the current rules for rounding off.
The assessment consists of three parts:
1. “Closed book written exam”: the exam at the end of the semester, mostly multiple choice questions, partly essay questions. Weight in the final assessment: 85%. Examplatory questions are offered through Toledo.
2. “Report”: an analysis of a case presentation by external speakers, together with part 3 and/or 4 of the course (marketing research/marketing strategy), to be handed in through Toledo. The professor determines the terms for handing in and the deadline and communicates this through Toledo. Weight in the final evaluation: 10 %.
3. “Cooperation during contact moments”: participation in scientific research in marketing, explained and situated by the professor at the end of the semester. Quotation happens based on the participation level. General feedback during one lesson at the end of the semester. Weight in the final evaluation: 5 %
Evaluation third examination period
Students have two chances each academic  year to participate in the exam, respectively in the second exam period and the third exam period (retry).
During the third examination period (retries), the final assessment only consists of the exam. The report and the participation level to research are no longer taken into account for the result.