Algemeen

• Studiepunten: 6.00
• Onderwijstaal: Engels
• Werkvorm: Colleges
• Begeleidingsuren: 39.0 uren 
• Periode: Wordt gedoceerd in het eerste semester
• Verantwoordelijke POC: POC Engelstalige Masters FEB

Docenten/didactisch team

François Pierre

Evaluatievorm

Modaliteit van de evaluatie:
    schriftelijk
Tijdstip: permanente evaluatie
Soort evaluatie:
    Paper

Toelichting

The exam of International Marketing consists ONLY of an individual paper. The topic centers around the adaptation of the Marketing-mix of the product of a company (real or invented) to the specific culture of a specific country. Products and countries will be selected only by me. The purpose of the paper is to assess the capacity of the student to understand and research culture and how to react to differences. Students will have the right to invent data to prove their point. Examples of good papers of the previous academic years will be available on Toledo.