Study Programme B-KUL-W0ED2A Media Ethics

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General information

  • Academic year: 2011-2012
  • Study points: 4
  • Language: English
  • Difficulty: Basic
  • Duration: 26.0 hours Schedule
  • Periodicity: Taught this academic year in the first semester
  • POC: POC Philosophy (internationaal)
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Taught by

Pattyn Bart

Aims

At the end of this course:

  • students should be able to use philosophical argumentation when thinking about practical problems in the field of media and communication.
  • students should have acquired the ability to draw concrete consequences from different philosophical perspectives.

Previous knowledge

Students should have some familiarity with moral philosophy.

Content

Public Opinion, Ethos and Ethics
What is the relation between ‘ethos’, ‘public opinion’ and ‘ethics’? The connection between ethos and ethics is well-known. After all, our modern concept of ethics derives from ‘ethos’. Aristotle uses ‘ethos’ in his Ethica Nicomachea, probably the most-quoted classical handbook of ethics. Aristotle also uses the concept ‘ethos’ in his essay on rhetoric. There he states that if you want to inspire confidence in an audience, it is not enough to merely communicate faultlessly, cleverly, smoothly, or with variations. You have to give the target audience the impression of being on their side by complying with what their ‘ethos’ requires. This truth is known by modern communication specialists and marketers. They develop a style of communication that represents the values, stereotypes and the habits of their target public. What Aristotle calls by ethos also corresponds with what we call ‘public opinion’. That brings us to the question: if the media are influencing the ethos in a society, are the media responsible for the current moral framework? And if so, how to respond to that?  

This course is included in

Bachelor of Arts in de wijsbegeerte  
Bachelor of Laws in de rechten   (Algemene optie)
Master of Arts in de wijsbegeerte  
Master of Arts in Philosophy  
Bachelor of Arts in de wijsbegeerte (verkort programma)(60 pt.)   (Optie Algemene wijsbegeerte)
Study Abroad Programme in European Culture and Society (PECS)  
Bachelor of Laws in de rechten (in samenwerking met HUB)   (Algemene optie)
Bachelor of Arts in de wijsbegeerte   (OPTIE ALGEMENE WIJSBEGEERTE)
Erasmus Mundus Master of Bioethics  
Master of Philosophy (MPhil)  
Bachelor of Arts in de wijsbegeerte  
Bachelor of Arts in Philosophy  
Bachelor of Arts in Philosophy (Abridged Programme) (64-65 sp.)  
Bachelor of Arts in de wijsbegeerte (verkort programma)(60 pt.- Ethiek)   (Optie Algemene wijsbegeerte)

Course Material

Articles and literature

Activities

B-KUL-W0ED2a Media Ethics

Evaluation

B-KUL-W2ED2a Evaluation : Media Ethics