General information

• Study points: 6.00
• Language: English
• Category: Lectures
• Duration: 39.0 hours 
• Periodicity: Taught in the second semester
• POC: POC Nederlandstalige Masters FEB

Taught by

Cassiman Bruno

Content

One of the most important decisions which an enterprise or an organization has to take is determining the direction in which they want to grow and develop. This is called strategy. In a strategy, an enterprise determines where and how it wishes to compete and which investments it will have to do and which skills it shall have to build in order to be successful. Both existing and new enterprises need strategies. One important finding during the last years is that great (and sometimes persisting) differences exist between the business results of enterprises. In this course, an analysis is made of how the business results of enterprises and the accomplishments of organizations are determined by a combination of strategy, business branch structure and surroundings. This analysis is then used to indicate how enterprises formulate and implement strategies.
Two levels of strategy formulation will be discerned: competition strategy and concern strategy. A competition strategy indicates how an enterprise can position itself on a business branch and how it can gain a competing advantage. A concern strategy indicates in which business branches an enterprise needs to invest (for example through internal developments, takeovers or joint-ventures).

Course Material

- A course reader, distributed by Ekonomika
- Slides (via Toledo)
 

Evaluation description

Examination type:
    written
When?: final examination during examination period
Evaluation type:
    Closed book

Explanation

Determination of grades
* The grades are determined by the course holder(s) (titularis), as announced via Toledo and the examination schedule. The result is computed and expressed as a whole number on a scale of 20.
 
Evaluation third examination period
* During an academic year, the student has 2 chances to participate to the exam: a first time during the first or second examination period, and a second time during the third examination period.
* The characteristics of the evaluation of the third examination period are similar to those of the first or the second examination period.